Using Twitter at live events is a topic that sprung to mind because on 23rd November – one week today – I’m attending Your Year in PR, hosted by PR expert, author, keynote speaker and podcaster Janet Murray.
I'm looking forward to meeting lots of other inspirational female business owners as well as having some dedicated time to get the content and theming ideas flowing for Keystone Virtual for 2018 (I do love a good planning session!). Plus there will be lots of useful insights that we can apply to our clients' businesses too.
I’ve already been talking about attending the event on my social media channels and will continue to do so in the run-up to, during and after the event. In particular, due to the in the moment nature, Twitter is a fantastic platform to share useful information and insights from events with followers who are unable to attend. It’s also a great way to engage with speakers and other attendees, especially at larger events where it is impossible to network with everyone face to face.
If you are attending Your Year in PR, or have another event coming up, here’s how you can get the most out of using Twitter at live events.
Top tips for using Twitter at live events
1. Use Twitter Lists
In advance of the event check whether the event organiser has created a Twitter list of attendees and/or speakers. If they have, make sure you are on the attendee list.
Janet has helpfully created one for Your Year in PR which can be found here.
Having a list like this makes it much easier to get to know the other attendees in advance of the event, and follow the conversation on the day.
If the event organiser hasn’t already created a list, you can easily create your own. From your Twitter profile go to lists and then ‘create a list’. Here you can create the list and add members to the list. You can also add other people to the list later on as you come across them.
2. Use the event Hashtag
When it comes to using Twitter at live events, usually the event organiser will create a dedicated hashtag and begin using it well in advance. For example, the hashtag for Your Year in PR is #YYIPR17.
Use the hashtag in any tweets you post about the event to ensure that they are easily found by others searching for the event conversation.
Following the hashtag will also make it easy for you to follow and engage with the organiser, speaker and other attendee’s tweets in the run-up to, during and after the event.
3. Tag the organiser and speakers
When using Twitter at live events, you should also tag the event organiser and speakers. Doing this has just been made even easier now we have a full 280 characters to play with!
Tagging the organisers and speakers adds value to your followers because they can easily go and follow and engage with them too. It also provides the opportunity for the speakers and organisers to retweet your tweets about them.
4. Share interesting and relevant content
There is no shortage of content to share on Twitter at live events. Just keep top of mind that it should be insightful and engaging for your followers.
Keep it interesting and relevant. Sharing soundbites, key 'takeways' and surprising statistics will provide value to your audience.
Make sure the content you share is visual to bring the event to life. Use photos, videos and if you are feeling really brave, why not give live streaming a go? Try to sit near the front if you can. These seats will give the best view for taking photos and video.
5. Have fun with the content you share
Yes, the content you share needs to be interesting and relevant. But this doesn’t mean it can’t be fun.
Photos and videos of yourself, other attendees, speakers, the event location and associated socials all bring the event to life. This content is valuable to non-attendees as it can help them decide whether it’s something they would like to attend next time.
Using Gifs is also a great way to engage with others at the event and show off your brand personality.
6. Run polls
Using Twitter polls is a great way to seek other’s opinions on what they are looking forward to about the event, the content shared and what they thought of the event.
The results of these polls also provide great content for repurposing, such as using them in a blog post after the event.
7. Engage with other attendees
Using Twitter at live events is a great way to engage with the other attendees and speakers, especially when the event is big enough that you won’t be able to speak to everyone face to face.
This is where the hashtag and Twitter lists come in handy as they make it easy to follow the event conversation.
And don’t neglect your notifications either. These will alert you to what pieces of your content are being shared and if someone else at the event has mentioned you.
Check these feeds regularly and comment on and share the content most relevant and interesting to you.
8. Use Twitter moments
Twitter moments are a brilliant way of repurposing the content you (and others) shared at the event and providing a summary of the best bits post-event. You can find out more about Twitter moments and how to create one here.
9. Be present
Using Twitter at live events is a brilliant way to provide value to your followers and engage with others at the event.
But don’t forget why you are there in the first place. Being present and listening to what’s being said has to be the top priority. If you are too busy trying to tweet content you may miss something important.
Limit what you share to the most important insights and maximise the use of break and lunch periods to catch up on notifications and engagement.