When we think of making New Year’s Resolutions, losing weight, quitting smoking, drinking less and exercising more commonly come to mind. But resolutions do not have to be confined to our personal lives. Making New Year’s Resolutions for your small business will help set you on the right path to success for 2018, work smarter and push you out of your comfort zone.
Every business is different so the resolutions you set for yours should be personal and relevant to what you want to achieve in 2018. Here are ten possible resolutions you might want to consider as a starting point…
Small business New Year’s Resolutions
1. I will plan ahead
It’s good practice to set aside some time at the end of each year to plan for the year ahead, but if you didn't get a chance now is the time to do so. Think about your business goals for the year and also set some SMART objectives for each quarter. Think about your finances, new business, organic growth, marketing, team and self-development. Resolve to revisit these regularly.
It’s also a good idea to plan ahead when it comes to content development and social media. So, if this is not something you did in 2017 and found yourself constantly one step behind instead of ahead, resolve to improve this by planning your content in advance throughout 2018.
2. I will increase my productivity
We’ve all been sucked down the rabbit hole and had unproductive days. But if you found yourself procrastinating and not achieving as much as you wanted to in 2017 now is a good time to change that.
3. I will put the correct procedures in place
Some of us plan to start a business and have all of the necessary legal aspects in place before even entertaining getting our first client. Others will have fallen into entrepreneurship and not had a chance to plan these things before getting swept along for the ride.
Whichever camp you fall into, the New Year is an excellent time to review, or put in place, the correct procedures that underpin running a successful (and compliant) business. To begin with think contracts, insurance and data protection.
The last of these is going to be the talk of 2018 with the General Data Protection Regulation (GDPR) coming into force in May. Are you prepared?
4. I will enhance my digital presence
How is your email list, website and blog looking? Do you make the most of these as your online ‘shop front’? If not, now is a good time to resolve to revisit these over the coming year. Work towards building your email list, revamp your website and make sure it is mobile friendly and start a business blog (or blog more consistently).
5. I will be more social
Do you have social media profiles for your business? If not, 2018 is the time to set them up. And if you already have them, think about whether you are using them optimally. Are you on the right platforms for your target customer? Do you post consistently enough? Is your content relevant? Do you engage enough with your audience? If not, improving your social presence could be a great resolution to add to your list.
Our blog creating a social media strategy is a great place to start.
6. I will learn a new skill
Don’t put off until tomorrow what you can do today. If there is a new skill you’re keen on learning, make 2018 the year you do it. Whether it’s directly related to your business offer or not, learning a new skill will help you in many ways.
This is a resolution I made at the start of 2017 and in June I embarked on the Digital Mums social media management course. Not only did it allow me to build on my existing social media marketing skills, but it pushed me out of my comfort zone, increased my confidence and I met a fabulous group of talented business owners who will be a future support network as my business grows.
7. I will attend a live event
There are so many live events aimed at small business owners, including conferences, workshops and networking events. The benefits of attending them are plenty. They can help you develop your business, learn new skills, meet like-minded individuals and even potential clients. And let’s not forget the joys of actually leaving our home office – something of a rarity for many freelancers and small business owners! Last year I attended Your Year in PR and will definitely be adding this resolution to my list again for 2018!
8. I will make working on my business a priority
Are you guilty of working more ‘in’ than ‘on’ your business? In order for your business to grow you need to give yourself the time to work on your business.
Growth doesn’t have to mean an increase in size. Perhaps you want to expand your skill set (or that of your team), reach a different client type or service current clients more efficiently. Either way, you need time to strategise and plan for how you will do this.
If growth is on your agenda for 2018 resolve to spend more time working on, rather than in, your business.
9. I will delegate more
In order to have more time to work on your business strategy and growth you may find that you need to delegate – or delegate more – to give you back some time. Consider adding this to your list of resolutions and begin by noting down all of the tasks you do daily and consider whether any can be outsourced.
Admin? Marketing? Social media? Branding? Web design? All of these can easily be outsourced. Don’t forget personal tasks such as cleaning, ironing and gardening, too.
Get in touch if you want to explore how a virtual assistant can help you with your business administration, digital marketing and social media.
10. I will dedicate more time to self-care
Taking time out for yourself is so easily put to the bottom of the list. Running a business is hard work, often leaving time for little else. But taking time for self-care is important if you want to avoid burning out.
This one is going to be top of my list. 2017 was Keystone Virtual’s first year in business and the candle was burnt at both ends many times! This year I’m resolving to regain the balance and make more time for myself, friends and family.