blogging for business

Blogging for business: The ultimate beginner’s guide

Posted on Leave a commentPosted in Marketing

Blogging for business is an essential marketing tactic for most companies, big or small.

The fact that you’re reading this suggests that you’re about to start your own blog. Or maybe you already have one and you’re trying to figure out how to make it better?

The thing with blogging for business is that everyone thinks it’s easy until they've tried it.

It’s easy to get started, sure.

But once you get serious, there’s a steep learning curve.

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using twitter at live events

Nine tips for attendees using Twitter at live events

Posted on Leave a commentPosted in Social Media

Using Twitter at live events is a topic that sprung to mind because on 23rd November – one week today – I’m attending Your Year in PR, hosted by PR expert, author, keynote speaker and podcaster Janet Murray.

I'm looking forward to meeting lots of other inspirational female business owners as well as having some dedicated time to get the content and theming ideas flowing for Keystone Virtual for 2018 (I do love a good planning session!). Plus there will be lots of useful insights that we can apply to our clients' businesses too.

I’ve already been talking about attending the event on my social media channels and will continue to do so in the run-up to, during and after the event. In particular, due to the in the moment nature, Twitter is a fantastic platform to share useful information and insights from events with followers who are unable to attend. It’s also a great way to engage with speakers and other attendees, especially at larger events where it is impossible to network with everyone face to face.

If you are attending Your Year in PR, or have another event coming up, here’s how you can get the most out of using Twitter at live events.

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Social media statistics infographic blog header

10 steps to strategic social media marketing success

Posted on Leave a commentPosted in Social Media

Social media marketing is (for the majority) essential for business success. Taking my learnings from the Digital Mums social media marketing programme, as well as our experience in supporting clients' with social media strategy development and execution, this infographic outlines our 10 recommended steps to developing and executing a successful strategic social media marketing strategy.  

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