Find out what Google My Business is and what it can do for your business, then follow our easy, fool-proof guide to setting up an effective listing.
What is Google My Business?
Google My Business is a free and straightforward tool that allows you to list your business on Google. Once you’ve registered and Google has verified you as the business owner (or representative), you can use Google My Business to manage how your business appears across Google, including on Search and Maps.
What are the benefits?
1. Get found easily online
Google My Business is particularly important if your ideal customers or clients are local to you. When you verify and edit your business information, you’re making it easier for them to find you online when using Google search and maps.
46% of all searches on Google have local intent and the Google 3-pack appears for 93% of these searches. Use Google My Business to keep your business’s name, location, contact details and web links up to date in search results and maximise your chances of appearing in the 3-pack.
2. Post updates
Use Google My Business to share promotions and special offers, updates and announcements with the people who are searching for businesses like yours on Google.
3. Share helpful information
Keep your customers informed by listing custom opening hours, relevant photos, contact details and a link to your website.
4. Collect reviews and respond to them
Encourage customers to leave public reviews on your Google My Business listing. The more positive reviews you have, the more appealing you’ll be to potential new customers. You can respond to these reviews, too, which is a good way of strengthening your existing relationships.
5. See valuable insights on how people are finding your business
Google My Business will track the searches and clicks that lead people to your business listing. You’ll also be able to see how many times your listing was explored.
How do I set up Google My Business?
It’s simple and takes only a few minutes in total. Just follow these 6 steps:
- Visit the Google My Business homepage and sign in with your preferred Google account (if you don’t already have a Gmail account, you’ll need to create one).
- Enter your business details and click continue.
- You will then be asked to confirm that your details are correct and that you’re authorised to manage the listing.
- Once you’ve done that, you’ll be asked to select how you’d like to receive your verification code. This can either be via text message or by post
- Verify your Google My Business Listing using your unique code.
- It’s now time to start enhancing your listing.
What should I include in my Google My Business listing?
Provide as much information as you can about your business, and take care to present the information in a professional and visually appealing way.
At the very least, your listing should include the following information:
- Your business’s name
- A contact number
- A website address
- A physical address
- Your custom opening hours
- A photo of your business (or of something relevant if your business is virtual)
- Your company logo
It is important to ensure that your business name and contact details are consistent with those used elsewhere on the web, such as your website – so Google knows they are the same business.
To take full advantage of your free Google My Business listing, remember the following:
Draw attention with stunning photos
Keep your listing up to date with high-quality photos of your products, favourite menu items, business location, staff and/or anything else that’s relevant.
Build loyalty by responding to reviews
Post replies to the reviews you receive, whether good or bad. And remember – your replies can be seen publicly, so be professional, courteous and helpful (even if you receive a negative review that you feel is unfair).
Post news and updates
Make sure everyone who searches for businesses like yours knows exactly what you have to offer. Share posts when you have special offers, promotions or some exciting news.
Understand your customers with insights
Track how people are finding you online and what they’re doing next, and see which photos attract the most attention. You can even find out which location your customers are coming from by analysing their direction requests on Google Maps.